Perrigo / ACO Hud Nordic

Brand Manager, Weight Management

Perrigo Company plc, a leading global healthcare company, delivers value to its customers and consumers by providing Quality Affordable Healthcare Products®. Founded in 1887 as a packager of home remedies, Perrigo has built a unique business model that is best described as the convergence of a fast-moving consumer goods company, a high-quality pharmaceutical manufacturing organization and a world-class supply chain network. Perrigo is the world's largest manufacturer of over-the-counter ("OTC") healthcare products and supplier of infant formulas for the store brand market. The Company also is a leading provider of branded OTC products throughout Europe and the U.S., as well as a leading producer of "extended topical" prescription drugs.
 
In the Nordics, Perrigo has a turnover of more than 100 million Euro, 120 employees and a portfolio of well-known brands, such as ACO, Canoderm, Lactacyd, Nezeril, Panodil, XL-S etc. Our purpose is to make a difference to consumers by offering game changing solutions to get well, stay well and live well. 

Perrigo/ACO Hud Nordic is now looking for a Brand Manger to join the marketing team at the office in Kista, Stockholm. 

Do you want to drive the European and Nordic (Pharma channel) leading weight management brand, XL-S and the fastest growing meal replacement brand in Sweden Yokebe. Are you commercial driven, have a strategic thinking together with experience in traditional and digital media, then you are the one we are looking for. The role reports to the Head of Business Unit Lifestyle.

Responsibilities

  • Delivering the brand P&L down to marketing contribution and related profit targets and marketing budgeting
  • Develop and execute local marketing strategies.
  • Strategic prioritization of 3 year launch plan and implementation of NPDs on local market
  • Working with the Commercial Strategy team in order to develop the full go-to-market model
  • Drive local marketing activities with the cross-functional team, in order to reach set sales and marketing objectives, optimize investments to ensure ROI.
  • Regularly perform brand tracking and sell in & sell out follow-up and analysis
  • Identify need for local consumer insights and execute research together with agencies
  • Responsible for agency briefing and creative development (advertising agencies, PR agencies, media agency, digital agencies)

Personal profile

  • Brand Manager Experience of minimum 2 years or similar background, preferably within the FMCG or OTC/Pharma industry.
  • Relevant academic background
  • Strong business capabilities and experienced in driving commercial projects
  • Experience from digital marketing
  • Fluent in English, oral and written (English is the official corporate language)
  • Driven, creative and passionate with a commitment to develop and delivering results 
  • Strong communication skills
  • An analytical mindset and strong analytical skills

If you want more information please contact responsible Researcher Josefin Ekholmer; josefin.ekholmer@headagent.se or Executive Search Consultant Clara Scherman; clara.scherman@headagent.se