Our vision: To make life easier for Scandinavia´s frequent traveler. With SAS you are part of a community experiencing easy, joyful and reliable services, delivered the Scandinavian way. SAS is Scandinavia´s largest airline with approximately 1100 departures per day to our 136 destinations. SAS is a part of Star Alliance which gives our passengers access to destinations worldwide.

Team Leader Travel & Loyalty Partner Sales

The Partner Sales Department is a key part of SAS Growth Initiative supporting SAS and EuroBonus to forge world class partner relationships that add exceptional value to its members, partners and SAS.

The mission for the Team leader for Travel & Loyalty Partner Sales is to drive and coach one of two partner teams achieve yearly partner revenue targets and value delivery to existing partners – while identifying and building vital new revenue streams for strong growth within Travel, Retail, Household Expense and yet unexplored areas. 

As the Team Leader of Travel & Loyalty Partner Sales you are expected to develop sales strategies (industries, 1st party and 3 rd party distribution, business models) to support EuroBonus and the Partner Sales Team’s overall targets, refine and grow the Travel segment partner revenue, to support SAS future “make life easier” community platform and eco-system including end-to-end products and lifestyle services. You are to ensure attractive and cost efficient non-air redemption opportunities through direct and aggregator partnerships.

The ideal applicant is a highly successful and results driven sales team leader with analytical win-win approach, several years’ experience of developing and optimizing digital sales channels, a natural talent for cross-organizational business development and strong set of B2B2C solution selling and team coaching skills. You are a key stakeholder in the SAS Growth and EuroBonus business transformation journey with digitalization is a natural tool for driving change and consumer engagement.

​Main Tasks.

  • Translate overall sales strategy for direct revenue streams into actionable sales plans.
  • Own new sales to prospective partners, primarily within travel, everyday spend and experiences
  • Lead and support team in commercial negotiations with new and existing partners.
  • Weekly coaching and follow up of Partnership Managers to retain and grow their respective partner portfolios and building a strong new revenue pipeline. Secure action, progress and results.
  • Building team spirit and giving attention to individuals.
  • Work out and suggest team revenue targets & report team results.
  • Be the expertise and go-to person for the entire Partner Sales team regarding digitalization and digital sales conversion and optimization.
  • Interface with EuroBonus program to assure packaging and promotion of partners to relevant member target groups.
  • Interface with key stakeholders within CRM, Marketing, Digital sales, Digital development to assure successful development, optimization and growth of existing & new partners.


  • +5 years strong experience from B2B2C digital solution sales preferred within travel and/or retail. Preferable +2 years of experience of digital service partner development and/or advertising.
  • Project lead experience and a proven track record of building sales & business development teams is preferred.
  • Documented experience from complex commercial negotiations.
  • Background from media or internet industry with similar work tasks is a plus.
  • Digital sales & distribution models.
  • CRM & Big data analysis (preferred).
  • University degree, Master of Science or equivalent. 

As a person.

  • Strong interest in developing people through leadership & coaching.
  • Highly Result- and execution oriented.
  • Open minded.
  • Creative.
  • No prestige.
  • Team player.

Anna Palmdal
Executive Search Consultant

+46 739 70 53 94
Hanna Rondahl
Search Associate


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