Digital Marketing Manager develops and implements the digital strategy and analytical tools for the Nordic assets, consistent with the Group strategy, each shopping center’s brand platform and positions. You will work close to the Marketing Managers for each shopping center: Mall of Scandinavia, Täby Centurm, Nacka Forum, Solna Centrum, Fisketorvet (Denmark) and Jumbo (Finland)Develop digital actions and sets clear, ambitious and measurable targets that are in line with the shopping centers’ marketing action plans and Unibail-Rodamco’s business strategy.
· Adapts and implements the Group digital and CRM strategy, incl. websites, social media, mobile devices, loyalty programs and gift card solutions
· Ensures that digital channels are the main media of the regional portfolio’s marketing activities
· Is in the forefront of new development and trends by attendance at seminars and active searching of new trendswithin the area