Dplay is owned by Discovery Inc (Nasdaq: DISCA, DISCB, DISCK) which is the world leader in real life entertainment and reaches over 3 billion viewers in over 220 countries and territories, in 50 different languages. Discovery Nordics includes TV channels such as Kanal 5 Sverige, Kanal 5 Danmark, TVNorge, MAX, FEM, Kanal 9, Kanal 11, Discovery Channel, Eurosport 1, Eurosport 2, TLC, Animal Planet, Discovery Science, Investigation Discovery, Discovery World, Discovery HD Showcase, Animal Planet HD and many more. In Sweden, Discovery Networks Sweden has a weekly linear reach of just over 4.2 million viewers, and Dplay is with 1.7 million started streams per week one of Sweden’s fastest growing online platforms. Discovery Networks Sweden has, among many other things, the exclusive rights for the 2018-2024 Olympics and the Allsvenskan 2020-2025.

Creative Performance Manager

To support our continued growth in the Nordics and globally we are looking for a Creative Performance Manager for our Acquisition Strategy Team. This role is dedicated to oversee and innovate on campaign creative project management of creative production needs and making sure we have a lean and fast creative delivery of on-point ads to our ad trafficking teams. In this role you will be responsible for managing automation and creative distribution from our creative hub production process to ad trafficking teams of our paid media efforts.

You will work closely with ad creative producers in our Creative Hub production teams and external production agencies to manage Dplays operational campaign needs. You will serve as the go-to partner to all cross functional stakeholders, facilitating alignment between global and local teams dedicated to optimizing performance and delivery of ad creative, localization, strategy, media, marketing, publicity and social.

This role is a part of the Acquisition Strategy team where you will work closely with Paid Acquisition Manager and Senior Acquisition Growth Strategist. Your role will be to implement, improve and innovate on our Acquisition Strategy framework from the creative side. By a combination of data and experience you will test your creative hypotheses to ensure optimized creative performance that drive growth. 

Responsibilities

  • Setting up creative performance and production requirements towards our internal Creative Hub department.
  • Working together with the Senior Acquisition Growth Strategist and Paid Acquisition Manager to ensure waterproof creative delivery for Dplay lifecycle, show cycle and user journey cycle campaigns.
  • Developing DCO proposals, project plans and creative scheduling based on campaigns and always on activities.
  • Working with dynamic creative technology solutions ensuring creative optimization and test and learn approach.
  • Documenting and helping standardize best practice, creative tools & learnings.
  • Manage and deliver creative lifecycle campaigns/projects
  • Key member of Dplay Acquisition Strategy team and be a go-to person when it comes to DCO.
  • Manage content/data for dynamic campaigns, perform thorough QA and work with Senior Acquisition Growth Strategist and Customer Journey Acquisition Strategist to deploy campaigns.
  • Brief and manage internal resources and internal Creative Hub department
  • Prepare and present project documentation including proposals, scopes of work, timelines etc
  • Analyze creative performance data to report to market stakeholders and recommend optimization suggestions to always improve our ad creative.
  • Take overall responsibility and management of your campaigns from brief to wrap-up.
  • Interrogate and interpret internal briefing and production processes and have a good working knowledge of the team’s operations to provide a solution and proposal.
  • Build knowledge and understanding in the Discovery organization of dynamic creative campaign process and implementation for campaign execution and efficiencies of process.

Required Skills and Background:

  • Bachelors degree, or equivalent technical knowledge/work experience
  • 2-3 years relevant work experience
  • Proven experience of managing and delivering digital creative campaigns for channels such as Video, Display and Social.
  • Ability to brief and track progress with internal creative producers and external 3rd party agencies
  • Previous professional experience in a digital marketing role focused on creative asset production, dynamic creative technology (DCO/DCM) and/or creative trafficking for paid advertising
  • Experience of working with creating dynamic feed files and dynamic profiling
  • Up-to-date with the latest digital marketing trends and best practices, specific to creatives and formats for channels such as paid social, video and display advertising
  • Professional experience and proven proficiency with DCO tools and adservers (e.g. Adform, Adform HTML5 Studio, Google Campaign Manager, Google 360 Studio, Sizmek, Adtoox, Bannerflow, Seenthis, Smartly etc)
  • Experience of dynamic creative reporting & analysis through data processing, visualization, dashboards and reporting tools (e.g. Google Data Studio, Tableau, Power BI, Excel, PowerPoint, etc.)
  • Strong relationship management with internal and external clients as well as key stakeholders
  • A strategic and creative approach to deliver on results  
  • Excellent communication and interpersonal skills
  • Ability to juggle multiple priorities while working to tight deadlines
  • A strong team player, collaborating with colleagues in multiple locations
  • Comfortable working in fast-paced, global matrix environment

Josefin Johansson
Search Consultant

+46 706 01 25 86
josefin.johansson@headagent.se
Lovisa Larsson
Junior Search Consultant / Talent Manager

+46 763 37 98 39
lovisa.larsson@headagent.se

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