LensWay Group AB

SEO Manager

LensWay Group is not a traditional e-retailer. We are passionate pioneers in Swedish and European e-commerce! Since its inception in 1999, we have seen things with new eyes to exceed our customers expectations and to offer affordable lenses and glasses. All 100+ employees are passionate about and run by the mission "Improving lives by improving sight". Vision is a great gift, but seeing clearly is far from obvious. We operate throughout the Nordic region with three different brands and are owned by the global optics company EssilorLuxottica. Join us!

LensWay Group is looking for a SEO Manager who will contribute to the vision and digital development. We are looking for a goal oriented and driven person who is responsible for optimizing LensWay Groups’ websites and products to drive the digital presence forward.

Main responsibilities

  •  Responsible for SEO as a sales channel, define the KPI’s and follow up on the results.
  •  Responsible for being up to date with industry changes and be able to adjust accordingly.
  •  Owns and sets requirements for tools.
  • Define the SEO strategy, plan and execute a roadmap in order to increase long term customer intake.
  •  Ensure quality in all SEO related work, give feedback to respective team and educate internally.
  • Responsible for contact with agencies and partners within SEO.

Formal qualifications and experience

  • 1-3 years of experience within SEO.
  • Experienced in how to follow up and present results to stakeholders.
  • Experienced in tools for SEO, analyzing and reporting.
  • Superior knowledge in building good results within SEO, mainly content.
  • Strong knowledge of the regional markets covered by the role.

Expertise and skills

  • Commercially driven with high understanding of online business.
  • Analytical and able to draw conclusions from numbers.
  • Skilled in best practices and models that are used in the industry.
  • Ability to interact and co-operate with all parts of the organization.
  • Fluent in oral and written business English and Swedish.


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