Dometic Group

Marketing Automation Specialist

There are millions of people around the world who use Dometic products. You all have one thing in common. You’re going somewhere – whether you’re an RV user, a boat owner, a truck driver or just a lover of the great outdoors. Our job is to meet your essential needs on the journey. Like cooking, keeping food fresh, taking care of personal hygiene and maintaining a pleasant temperature. That way, you can explore more, see more and stay away longer. We call it mobile living made easy. Enjoy the journey!

Are you genuinely engaged in optimization of sales and customer experiences? Are you triggered by the challenge to use tech and data to achieve commercial goals? This may well be the job for you.

Dometic has been on a growth path since its start in 2001. We have doubled the size of the company during the last five years and we are creating the platform for further organic growth and expansion. E-commerce plays a crucial role for the overall strategy execution covers the strategic priorities and is a highly prioritized area within Dometic. Therefore, we are building a strong global team of specialists who wants to be a part of an exciting journey. We are now looking for an E-commerce Marketing Automation Specialist to the E-commerce global team.

The Marketing Automation Specialist is a critical role for the E-commerce team. You are globally responsible for CRM & Marketing Automation. You grow and maintain the quality of our customer base and design and implement Marketing Automation flows together with our E-commerce Managers, Analyst and Channel Acquisition Specialist. You will make sure that we deliver exceptional experiences throughout our communication ecosystem. Your understanding of online businesses, CRM and marketing will help us drive growth, loyalty, and seamless digital experiences.

Overall responsibility

  • Globally responsible for our CRM – growing and maintaining the quality of our customer base.
  • Globally responsible for designing and implementing the Marketing Automation flows.
  • Develop and implement strategies to increase customer activation, retention and loyalty.
  • Analyze and provide insights from the channel E-mail into our overall channel strategy.
  • Perform A/B tests to encourage continuous improvements.
  • Decide preferable segmentation within our customer stock.
  • Manage all aspects of CRM analytics and act as a superuser to spread competence within the team.
  • Set up and run campaigns in our different markets.

Experience and competencies

  • A degree in Digital Marketing, Business administration, Engineering, or equivalent combination of education and experience.
  • Master’s degree is a plus.
  • + 3 years experience.
  • You have strong knowledge experience in operational CRM (digital customer acquisition, conversion management, channel management optimization and traffic analysis).
  • Good knowledge within CRM and Marketing Automation tools. Preferably Salesforce.
  • Ability to identify, prioritizes and articulate the highest impact initiative.

Personal Characteristics

  • Structured and technical capabilities.
  • Very good analytical ability, to evaluate and prioritize.
  • Strong team player who is passionate about creating results and success through collaboration.
  • Driven and ambitious person who is confident in taking own initiatives.

Kontakt

Vid ytterligare frågor, kontakta oss:

Matilde Jägerstig
Search Associate
+46 737 12 97 04
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