VEAT was founded in 2019 by Andreas Karlsson, who struggled to find plant-based foods that didn’t compromise on taste and quality. In the beginning of 2020, VEAT launched its first plant-based vending machines in Stockholm, with the simple goal to make healthy, sustainable food affordable and accessible. Already, the concept has attracted several high-profile investors to the company’s pre-seed round, including Pale Blue Dot and Purple Orange Ventures. VEAT’s first machines are situated in department stores, co-working spaces, and the headquarters of large corporations. But the company hopes to expand to hospitals, universities, and public transport too.