Fishbrain AB


Fishing is more than a hobby - it's a passion. Even if you don't personally love fishing, you definitely know someone who does. But we think there’s a way for technology to improve this age-old tradition. That’s why Fishbrain is changing the way people fish and how anglers connect. We’ve got big plans for the sport of fishing, and we’re backed by the investors behind some of the most successful social networks and apps. Get onboard and be part of the journey.Fishbrain is a tech company with a global user base of over 14 million anglers. We have built the no. 1 app for people who love fishing, whether they want to find new places to fish, buy new gear, or connect with other anglers. In order to make the world’s biggest hobby more accessible to people all over the world, we at Fishbrain work with the latest tech and continue to challenge ourselves every day. We want the Fishbrain years to be a time to grow and develop both in terms of career and on a personal level, which is why we so heavily value a work culture that encourages innovation, passion and teamwork. And most importantly, enjoying coming to work every single day.

About the role

It’s time for Fishbrain to go from being a successful start-up to continuing our growth and scale up journey. It’s a very exciting time ahead to continue building and scaling the company. Therefore, we are now looking for a CPO (Chief Product Officer) who wants to be part of and contribute to this journey that has just begun.

The role involves both the strategic and visionary work around Fishbrain’s product, as well as creating the conditions for executing on that vision. This means, among other things, continuously developing the product organization and its working methods, establishing close collaborations with other parts of the organization, and leading the execution towards set goals. As CPO, you will also be an active member of the management team where you’re expected to contribute to the company’s strategic agenda, and the development of the company to ensure our continued growth. In order to effectively do that it’s crucial that you have the ability to involve your stakeholders in this transition as everyone’s commitment, knowledge, and strengths are required to succeed, all while maintaining the drive and engagement that already exists in the teams. We’re interested in meeting you especially if you’ve previously made this type of journey before, or have operated in the context Fishbrain is heading towards. 

As CPO, you will be ultimately responsible for several cross-functional product teams whose task is to understand and translate users’ needs into the product, in order to continuously drive our key metrics conversion, retention and engagement. Through analysis of user data and market insights, you and your team will create the foundation and conditions for further development of the product. You will further develop the company’s product strategy and implement best practices way of working with a user-centered approach for product development.

Your direct reports are responsible for Product development, Product Design, User research, Business Intelligence and Subscription performance.

Fishbrain operates on an international market with English as the company language.

Relevant experience

  • Experience of developing digital consumer services, preferably via an app and/or subscription services
  • Experience with leading larger product teams and developing a product team’s work with modern methods
  • Ability and experience to develop and lead cross-functional teams
  • Experience with working in a context of technical product development
  • Track record of a leading position in a company that is under development/transformation
  • Qualifying with experience from the US market

Personal characteristics

  • A driven and “leaning-in” attitude with the desire to make things happen
  • Enjoys working in a fast paced and changing environment where you easily switch between a holistic and detailed view, as well as between the long-term and short-term work.
  • Outstanding leadership qualities with ability to engage and motivate different types of stakeholders
  • High level of integrity and humility
  • Organized & structured


Vid ytterligare frågor, kontakta oss:

Johan Frisch
Executive Search Consultant
+46 725 06 61 50
Amanda Pettersson
Senior Search Associate
+46 735 19 19 43