Sileon

About Sileon:

Sileon is a technology company rooted in Stockholm, Sweden with appox 50 employees. We work in modern premises at the historical Münchenbryggeriet located in Södermalm, Stockholm. Sileon offer fast to market, world-class SaaS based Buy Now Pay Later (BNPL) capabilities to banks, lenders and large merchants. We enable our customers to run their BNPL in-house and scale their business. We recently changed name from Paynova and we are an approved payment institution by the Swedish Financial Supervisory Authority, and are listed on NGM since February 2004. Sileon has a 20-year record of developing payment solutions, and our focus is now turned to equipping our customers with in-house BNPL capabilities. As BNPL grows globally, we create and develop modern solutions to keep up with the demands of the end users. Our solution is SaaS based, scalable and based on cloud technology.

About the position:

As the Growth Marketer at Sileon you will play a key role in driving qualified lead generation through the effective use of various digital marketing channels. It’s a mix of strategy and execution, with a focus on the operative side. You will manage the day to day implementation of campaigns and work with Digital Agencies for some channels. With full ownership of managing SEM, SEO, Social Media and CRM channels, you will analyze performance and look at ways to improve the number of qualified leads. You also work with our web page to optimize the results. As we are currently building the marketing function, we are open to let you navigate and test new ways to optimize our marketing presence in relevant channels.

As the Growth Marketer your key responsibilities will be:

• To plan, implement and deliver activity across various digital marketing channels to generate quality leads to the website and the sales team
• You will own and lead on our digital advertising activity at all stages of the funnel across multiple online channels including AdWords, CRM tools and relevant Social Media-channels
• You will have a good understanding of the customer journey and deliver a seamless online experience for customers and strategic partners alike though multivariate testing
• Analyze channel performance on a regular basis including reporting and spotting opportunities to improve on ROAS
• To work with wider teams to ensure digital content and tone of voice is on brand ensuring it’s optimized for digital marketing purposes to generate relevant traffic

Key skills and preferred experience of the Growth Marketer:

• Energetic, focused and target driven
• Successful track record in delivering leads through digital channels
• Preferably previous experience from a similar SaaS/tech company
• Highly articulate and able to influence in a cross-functional team environment
• Experience in a lead generation background is desirable but not essential
• Analytical approach with a strong ability for analyzing data and visitor statistics
• Experience of working with HubSpot, Google AdWords, Linkedin Ads and Facebook Business Manager is essential
• Native English and Swedish is considered a big plus