Stromma Group

E-Commerce Marketing Coordinator

Stromma offers experiences that aim to give every single guest memories for life. These experiences focus on sightseeing tours, entertainment and activities for tourists, local residents and companies. Stromma has a history dating back to 1809 with a strong tradition of historic and cultural values. Today Stromma operates in 14 destinations; Amsterdam, Utrecht, Copenhagen, Århus, Oslo, Bergen, Ålesund, Geiranger, Stavanger, Stockholm, Gothenburg, Uppsala, Malmö, Helsinki and Berlin. Stromma’s 15 brands include the well-known names Göta Kanal Rederiaktiebolag, Paddan Sightseeing, Strömma Kanalbolaget, Canal Tours Copenhagen, Helsinki Sightseeing, Canal Tours Amsterdam, but also unique experiences like Birka (the Viking City), A’dam Lookout and Vaxholms Kastell.

The Role.

Stromma is now looking for an E-commerce Marketing Coordinator to support and drive the expansion of city passes within Stromma. In this role you will plan, coordinate and execute digital marketing campaigns, as well as produce content for our city pass websites and be responsible for daily sales follow up of our new city passes. You will report to Head of City Pass and will be a part of the online sales team.


  • Plan, set up, execute and follow up digital marketing campaigns
  • Analyze and optimize campaigns together with our web marketing agency
  • Content production and SEO
  • Coordinate content for all city pass websites
  • Monitor the results of digital marketing efforts and report any successes or shortcomings and suggest future actions

Skills & Experience.

  • Relevant academic education
  • Experience of working within digital marketing and traffic acquisition
  • Knowledge of working in a CMS, preferably EpiServer
  • Knowledge of digital analysis

Personal traits.

  • You are well organized and ready to take on responsibility
  • You are communicative and feel comfortable with communicating with internal and external stakeholders
  • You are goal oriented
  • You have a strong sales focus and are triggered by sales targets