The Senior Acquisition Growth Strategist leads the digital marketing efforts across paid advertising channels. The position includes strategy and oversight of all paid digital efforts including paid search, paid social, paid video, paid display and works closely with our in-house buying agency.
In this role you will lead the Dplay Acquisition Strategy Team that create demand for Dplay to maximize new customer acquisition by optimizing the entire funnel, from awareness marketing, consideration and driving to final conversion. You have a solid understanding of display, video, SEM and overall paid digital advertising strategies in order to manage a team and execute appropriate tactics, through our in-house buying agency, to invent and maintain timely and relevant always on marketing campaigns and growth initiatives that drive company goals.
As Team lead for the Acquisition Strategy team you will work with Paid Acquisition Manager and Creative Performance Manager to optimize our paid advertising to user intent and creative offering over the full funnel and across all our major channels. The output from this team will be to steer our internal buying agency and our Creative Hub creative production towards incremental user growth.
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