Gant AB

Nordic E-Commerce Director

GANT is the original American lifestyle brand with European sophistication, offering premium clothing, accessories and home furnishings for men, women and kids. Born in 1949 on the campuses of the American East Coast universities and raised in Europe, GANT enjoys a global presence in over 70 markets, 750 stores and 4,000 selected retailers with a team of 1500 employees.GANT strive to become Employer of Choice within Premium Lifestyle and are always looking for new passionate talents to join our team. 

As Nordic E-commerce Director you will be responsible for improving profitability, increase sales, acquire new customers and drive GANT brand experience in the Nordic web-shops. You are responsible for driving GANT Nordics online sales through own E-commerce, achieve targets and lead Nordic E-commerce teams within Sweden, Denmark and Finland. You will be reporting to CEO, have budget responsibility and be a part of the Nordic Management team. You will work closely with the Global E-commerce Team.


  • Create a yearly plan for E-com activities in line with overall marketing and business plan and budget, including P&L responsibility
  • Manage all aspects of digital marketing ensuring clear ROI targets are set
  • Review SEO issues and execute on-site improvements, drive site development where needed
  • Responsible for all acquisition channels and associated KPIs from newsletter to SEO and paid media. 
  • Deliver on the set sales and profitability plan
  • Ensure copy, content, descriptions and newsletters are data rich and in keeping with brand
  • Report sales and set KPI’s on a weekly basis
  • Set email and online CRM strategy to increase engagement and sales
  • Use Google Analytics to provide insight and drive recommendations
  • Build and ensure a close working relationship with B&M team to ensure maximum availability for in season trading and sale
  • Develop, lead and ensure top-class service from customer support team with focus on sales, creating long-lasting relationships and increase sales outreach 
  • End-responsibility for efficient warehouse operations
  • Manage PPC agency or consultancy to maximize ROI


  • Bachelor’s Degree
  • 5+ years experience of managing e-commerce and leading teams
  • Excellent organization skills
  • Strong communication skills including the ability to work in a team environment; solid written and verbal communicator
  • Ability to meet deadlines, prioritize workload, adapt to change and maintain composure under pressure
  • Strong systems understanding
  • Experience within loyalty management and marketing automation at a fast-paced company
  • Experience from companies where sales and commercial is focus and makes the difference
  • Knowledge in e-commerce platforms and performance marketing
  • Industry knowledge from fashion or consumer products sector
  • Fluent in English, both written and spoken 
  • Strong analytical capabilities with the ability to identify issues, find resolution and implement change

For more information, please contact Cecilia Friis, or Ellinor Alkvist,