The Absolut Company, Pernod-Ricard

Global Channel Marketing Manager Off Trade

The Absolut Company is part of the Pernod Ricard Group and consists of 500 talented employees from all over the world. The Absolut Company is responsible for the global production, Innovation, Strategic Marketing of Absolut Vodka, Malibu and Kahlúa. At The Absolut Company, we offer you a position in our fun, high-performing team that loves what we do. You will be part of a global organization, working with iconic brands in a world-class learning environment.We are a proud company with a genuine Passion for progression and company values; We are - Together – Audacious – Committed.

Are you experienced in developing global retail & off trade strategies based on shopper insights & behaviors? Do you have a strong knowledge of how to enhance the shopper experience throughout an omni-channel consumer journey? Are you a strategic thinker who has created global strategies that drive proven & sizable business results?

The Absolut Company (TAC) is looking for a Marketing Manager Off Trade to lead the development of global Channel/Shopper Marketing capabilities and strategies. And in collaboration with Marketing Manager Shopper Journey ensure that these strategies can be translated into activities/programs that will generate profitable sales that are in line with brand strategies and local market needs.

These fundamental global capabilities & strategies should be based on lead market shopper/consumer insights through global/local data, as well as a deep rooted understanding of the whole shopper & consumer journey, the retail environment and customers. This also includes piloting new shopper focused programs, leading category management on a global level, and considering new POS/packaging solutions to meet consumer needs.

The purpose is to drive increased penetration, recruitment and revenue growth by creating key guidelines & policies for each retail channel on a global scale. Collaborating global & local market teams will then incorporate and translate these into consumer-facing programs & assets.

The role is preferably based at the Global HQ in Stockholm, or in another TAC key market and is reporting to Global Head of Channel Marketing.


  • As a retail expert, you will champion sharpening the internal strategic understanding of retailers & shoppers to promote consumer-centricity and act as the internal knowledge hub and guardian for Off-Trade Channels and BTL practices.
  • Lead development of the future vision for across BTL channels and world class Channel/Shopper Marketing capabilities
  • Develop and own channel strategies & segmentations for all Off Trade channels, i.e Off trade/Retail, Global Travel Retail and e-commerce
  • Build knowledge and understanding of global shopper and consumer insights & behaviours, in collaboration with the Consumer insight team
  • Support to secure that shopper insights are embedded in early phases of all global projects
  • Connect consumer understanding (Maestria) to shopper & category insights to create a future focused customer strategy that is commercially profitable for customers
  • Lead category management of TAC brands (Absolut & Malibu) with lead markets & key retailers by analytically looking at current trends, seasonality and consumer/shopper/buyer needs 
  • Win in key occasions by understanding shopping trips and deliver shopper solutions for key Off Trade channels and leverage packaging diversification as part of solutions
  • Build new Omni channel and path to purchase strategies to ensure optimal asset development for key channel programs (eg penetration in small basket shop trips)
  • Create Global Channel/Shopper Marketing community to share best practices and thought leadership
  • Primary BTL contact for Drive Markets, Global Brand Team & Brand Create function

Requested experience.

  • Academic degree in Business Administration or equivalent
  • 10 years of work experience in relevant marketing, trade/retail management and/or brand positions
  • Proven track record of leading Shopper Marketing, Category Management or Trade/Channel projects from strategic direction to launch
  • Experience of working with Off Trade channels such as Retail, E-commerce, Travel Retail.
  • FMCG and Spirits industry experience desirable
  • International or multi countries experience is preferred
  • Ability to understand Category growth drivers and the Customer perspective and their primary drivers and KPIs
  • Fluent in verbal and written English is a must.


A highly motivated self-starter with strong leadership, analytical, organizational, and interpersonal skills. The ability to collaborate effectively across functions with passion and enthusiasm. Strong entrepreneurial ability to work around obstacles, results driven, and a bias for action with a pilot/learn/scale approach.

  • Strategic thinker, while also have ability to think out of the box, and be hands-on
  • Excellent analytical skills, fact-based decision making and experience with sell-out/shopper data
  • Exceptional relationship skills with an ability to navigate a matrix organization and leverage networks
  • Ability to work with multiple stakeholders simultaneously
  • Excellent skills in managing time sensitive projects
  • Strong focus on team leadership
  • Strong results focus with a proven ability to work around obstacles in order to achieve business goals