Silva Sweden AB

Marketing Manager

SILVA SWEDEN AB grundades 1933 då bröderna Björn, Alvar och Arvid Kjellström uppfann den första vätskefyllda kompassen. Några år senare, 1935, lanserades ytterligare en uppfinning och den första pannlampan – Zeiler. Än idag är kompasser, pannlampor och funktionella utomhusprodukter fortfarande i fokus för produktutveckling och innovation. SILVA har sitt huvudkontor i Stockholm, försäljningsbolag i Norge, Tyskland och UK samt distribution i Norden, Europa, Asien, Oceanien och Nordamerika. För mer information, besök

Do you have a strong passion for outdoor activities? Are you a skilled marketeer with experience of lifestyle communication and how to build an attractive brand? Then this might be the role for you.

Silva is now looking for a Marketing Manager who will pro-actively lead the business towards continuous successful growth and deliver on ambitious overall business objectives and continue building their loved brand. You have the overall responsibility for the brand, portfolio and marketing plan and is a key member of the Marketing community. This role includes performance analysis, PR, media purchase and campaign planning, activation and implementation to secure engagement with our consumers. You are responsible for the ‘strategy into action’ development and implementation. You lead, set and monitor the implementation of objectives and KPIs throughout the marketing organization in close cooperation with Head of Sales & Marketing.

Responsibilities and tasks

  • Responsible for leading and developing marketing team (Social Media coordinator, Graphic Designer, Digital Manager)
  • Fully responsible for all external communication in line with brand platform
  • Main contact towards communication agency (NY Collective)
  • Drive and execute brand campaigns
  • New communication projects and improvements in existing communication
  • Overall strategic initiatives, yearly planning and budget
  • Responsible for marketing package for product launches
  • Responsible for all SILVA digital channels and all digital communication
  • Responsible for e-commerce sales in SE, NO, UK, DE together with Digital Manager
  • Plan where to advertise, when and what
  • Negotiate contracts and budgets
  • Plan what and whom to sponsor and what external/internal events to attend
  • Secure contracts and agreements with agencies, events, partners, ambassadors, etc. 
  • Plan, develop and execute internal communication (SILVA newsletter, Content Portal, etc.)
  • Responsible for selection of, and agreements with, external suppliers/agencies/consultants


  • University Degree in Business Administration
  • Minimum 5 years’ experience from consumer marketing
  • Demonstrated experience of executing impactful marketing with strong brand focus
  • Understanding of the customer and market dynamics
  • Portfolio, price and marketing investment management (incl. ROI)
  • Robust understanding of brand, consumer and shopper marketing on a strategic as well as tactical level
  • Proven ability to translate consumer insights into action
  • Experience from outdoor sector is a merit
  • Fluency in English and Swedish (written and verbal)

Your profile

  • Strong ability to drive change and lead growth
  • Strong planning and structure skill
  • Ability to work under pressure, working on numerous tasks simultaneously
  • Strong implementation power
  • Positive and pro-active ‘can do’ attitude
  • Analytical and digital savvy with data driven approach
  • Great social skills and ability to build and develop relationships, internally and externally
  • Passionate about outdoor activities and you see yourself as a strong ambassador for our brand.