The Kraft Heinz Company

Senior Brand Manager Nordics

Our Company The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands. We spark joy around mealtime with our iconic brands, including Heinz, Kraft, Bull's-Eye, HP, Lea and Perrins, Quero, ABC, Master, Banquete, Plasmon, Orlando, Benedicta, Honig, Pudliszki, Wattie’s among others. No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

About the Position

We have an excellent opportunity available for an experienced Senior Brand Manager to join our Nordic HQ in central Stockholm and make a difference at Kraft Heinz Nordics.
The Senior Brand Manager lies within the Nordic business unit. You’ll be working in a high performing team, alongside peers always trying to reach the next level. You’ll be reporting into the Senior Commercial Manager, Nordics and you will also have 1 direct report as well as working close with our business unit HQ in London. Get ready for a lot of exposure to internal senior stakeholders. The execution of the Brand strategy for one of the world’s strongest and most loved FMCG brands, Heinz, will be your primary responsibility.

In brief, you will be responsible for;

  • Develop and drive long term brand vision for Heinz, Bulls Eye and Kraft
  • Owning the instore activation program
  • Develop and implement brand marketing plans (ATL & BTL) considering local market and consumer insight
  • Responsible for brand & communication budget
  • Responsibility for agency contacts such as; advertising/media/PR with briefing and planning
  • Develop optimized communication & activation mix together with creative agencies
  • Responsible for NPD process


Hard Skills

  • Bachelor’s Degree required; Master’s Degree preferred (Marketing)
  • Minimum 4 years’ experience in a similar/relevant position within marketing
  • Experience within FMCG is an advantage but not a must
  • Language skills: Swedish and fluent in English, both written and oral
  • Other skills: Proficiency in MS Excel and PowerPoint is essential

Professional Attributes

  • Commercial Sense: You’re always seeking for opportunities to expand your business
  • Leader: You are a natural leader that want to continue building on your leadership skills through being a manager
  • to direct report and informal leader to the organization
  • Analytical. We’re a very data driven company. You know how to translate complex data into a simple solution with
  • your analytical mindset
  • Result driven. You don’t only focus on your own results, but always do what’s best for the company
  • Ability to Simplify. We like to keep it simple. And to execute fast. Your ability to simplify will be highly appreciated,
  • when you provide simple solutions dealing with complex challenges
  • Curiosity, positivity & enthusiasm. You’re curious, positive and enthusiastic. People know you as the driver of the
  • team. You are a team player
  • Brand lover: You love and understand the importance of constantly nurture and take your brand to the next level

What we offer you

  • An ambitious employer; we only want to the best for you;
  • A fast career track like only few other companies can match;
  • An excellent salary and bonus structure
  • Always room for new ideas; if you have an excellent idea, please let us know and we can set it in action!