EasyPark Group

CRM Lifecycle Manager

We have been helping drivers save time and money since 2001. As technology advanced, our business advanced and expanded. In 2011, we launched our award-winning app and, today, we have a range of digital solutions that are transforming the entire parking ecosystem. The EasyPark team now consists of almost 1000 people representing over 30 nationalities across more than 20 countries, all working toward the common goal of making urban life easier - one parking spot at a time.

CRM Lifecycle Manager

At EasyPark, we love cities. We love them for work, for play and everything in between. That’s why our mission is to make life in cities that much easier – by taking care of the parking. We make sure you never miss a beat by making it quicker and easier to find, pay, administer, operate and plan parking.

The Role & Team

We are about to embark on an exciting journey within CRM Marketing and are now looking for a creative CRM lifecycle manager. In this role you will develop, manage and execute campaigns and programs with the purpose to attract and retain customers.

We recently implemented a new customer engagement tool, Braze, unlocking new opportunities to develop our customer communication. You’ll get to be part of a fast growing marketing team and play a crucial role in guaranteeing our success. In this role, you will be working with all of our customer segments, B2C, B2B as well as our cities and parking operators. At this point we have a few campaign concepts towards the consumer segment that have proven successful. We believe you will be able to take those to the next level while uncovering new successful CRM campaign and program concepts across all customer segments.

You will contribute & make an impact through:

  • Drive customer engagement by designing, building, optimizing and following-up customer journeys for the various aspects of the lifecycle based on user attributes and behavior.
  • Ensure effective end-to-end delivery of CRM campaigns and programs across push, in-app, SMS and email in collaboration with our Marketing Managers.
  • Define and execute customer communication programs in M&A migration projects.
  • Work to both plan the strategic communication and the actual execution of the program ensuring quality deliverables.
  • Incorporate content strategies in lifecycle plans to drive user engagement.
  • Plan out needed personalization and dynamic content for all portions of the campaign across multiple channels.
  • Structure A/B and/or multivariate tests to optimize campaigns.
  • Identify industry trends and opportunities for innovation with the direct marketing space.
  • Be a customer advocate within Easypark, ensuring the highest quality interactions with the user across all lifecycle channels.

About you

You are a natural problem solver who thrives in an environment where you get to engage and collaborate with people across countries and cultures. You are a true project leader taking pride in making a solid plan and keeping tabs on different workflows to reach a common goal. You are a keen learner and have attention to details which helps you to put yourself in the customer’s shoes to deliver impactful communication. Translating data and insights into creative campaign concepts is something you are passionate about as well as having an eye for good design and copywriting. In general it excites you to be a part of a growing team where you can have a true impact and help shape how we work with CRM marketing and campaigns.

Your background

We don’t think one size fits all, but a successful candidate might have the following:

  • Solid experience from running CRM Marketing programs and campaigns across various channels where you achieved business results through improved retention, activation, acquisition and advocacy.
  • Prior experience of using marketing automation or customer engagement tools, such as Braze or similar
  • Preferably experience from working with mobile channels such as in-app and push notifications, and if you have worked towards both B2B and B2C segments it would be ideal but not a requirement 
  • University degree in business, marketing or similar

One final thing

EasyPark expects a lot, not in the old-fashioned way, but in expecting your ideas, initiatives, dedication and commitment to contribute towards the common goals of the company. EasyPark is a driven team with high ambitions. We seek individuals who are truly passionate about their work and possess the entrepreneurial spirit to overcome challenges and deliver. Being a part of the EasyPark team will, for the right person, be a fruitful and personally enhancing journey.