Digital Marketing Specialist

Fortum is a leading clean-energy company that provides its customers with electricity, heating and cooling as well as smart solutions to improve resource efficiency. We want to engage our customers and society to join the change for a cleaner world. We employ some 9,000 professionals in the Nordic and Baltic countries, Poland and India. In 2017, our sales were EUR 4.5 billion and 61% of our electricity generation was CO2 free. Fortum's share is listed on Nasdaq Helsinki. Fortum is the largest electricity retailer in the Nordics with 2.4 million customers. We offer our customers more convenience, affordable smart products and time efficient services. Through strong cross-functional collaboration, sustainability focus, as well as agile and lean working methods, we strive to make our customer’s increasingly digital lives easier with our services.Consumer Solutions is responsible for the electricity and gas retail businesses in Fortum in the Nordics and Poland. This includes customer service, sales and invoicing. The core of our business is to provide electricity and related value-added services as well as new digital services to both private and enterprise customers.

What’s in it for you:

  • A Stimulating position with varying tasks and great development opportunities for you that wants to drive digital marketing and sales for a world class customer experience.
  • You will work closely with our digital agency as well as analys results and optimize all marketing activities. You will have a strong influence on the way we are perceived as a business to business brand.
  • You will be part of a skilled Nordic marketing team that collaborates to share best practice.
  • Modern office space and possibility to flexible and partly remote work.

What you must have:

  • Relevant education within marketing and digital sales.
  • Minimum one year of experience from optimizing digital ads and customer journeys.
  • Experience from working with the full marketing funnel and digital conversions, including creating campaigns, SEO, targeting and media buying, A/B testing, CRO, use of CMS tools as well as web analysis to follow up results. Also working together with external performance marketing agency.
  • Fluent in Swedish and professional proficiency in English.
  • Strong cooperation skills as well as personal drive and initiative, and a positive mindset.
  • It’s beneficial if you have skills in B2B.

What you will do:

  • Optimize the full funnel customer journey through SEO and CRO.
  • Actively work with growth hacking and A/B testing.
  • Web analysis to track performance.
  • Work together with marketing and e-commerce colleagues as well as external performance marketing and media agencies.
  • Find new ways and channels to reach potentional B2B customers.