Sting

Intro pitch: 

With a new CEO at the helm, Sting is now entering an exciting new phase — and we’re looking for a Head of Marketing & Communication to lead the next chapter of our brand journey. This is a unique opportunity to shape how Sting communicates, engages, and attracts the brightest entrepreneurial minds and sharpest investors in Sweden and beyond.

The position:

As Head of Marketing & Communication, you’ll be the architect of Sting’s external presence and storytelling. You’ll own and evolve the brand, drive digital engagement, attract the most promising startups to Sting’s programs and ensure that Sting continues to stand out as the most relevant and inspiring community and platform for startups in the Nordics.

You’ll lead all marketing, communications, and brand development — from positioning and messaging to content creation, leads generation, PR and media, events and digital strategy. You’ll work closely with Sting’s leadership team, program managers, and portfolio companies, ensuring that our marketing not only builds awareness but directly fuels our deal flow and community growth.

This is a role for someone who combines strategic vision with creative execution, thrives in a fast-moving startup environment, and is motivated by real impact.

What the role will Include:

• Lead Sting’s overall marketing and communications strategy – shaping how we talk about our mission, impact, and role in the startup ecosystem.
• Work closely with the program, investor and thematic leads to convert goals into measurable marketing flows from awareness to conversion. 
• Develop and implement campaigns that drive awareness, engagement, and qualified startup applications across programs.
• Build and refine Sting’s brand platform – from visual identity and tone of voice to storytelling and positioning.
• Own and evolve key channels – including website, LinkedIn, newsletters, and media presence – ensuring consistent, engaging, and premium-quality output.
• Activate and strengthen Sting’s PR and media visibility, securing earned media coverage, speaker opportunities, and thought-leadership exposure for the organization.
• Create compelling content – articles, videos, case stories, and visuals that highlight founders, portfolio companies, and Sting’s impact.
• Design and manage automated founder journeys in HubSpot (or similar CRM) and maintain a clean and structured CRM setup ensuring data integrity.
• Use data and digital tools to track performance, measure outcomes, and optimize campaigns in real time, and build reporting dashboards to monitor and optimize the end-to-end marketing funnel.
• Arrange and manage both large and small events such as Demo Days, bootcamps, and Sting’s presence at startup and partner events. 
• Support portfolio companies with marketing and communication guidance, helping them sharpen their narratives and reach their audiences more effectively.
• Collaborate cross-functionally with the CEO, program leads, and partners to ensure alignment between marketing, recruitment, and ecosystem activities.
• Lead a small marketing team of 1-2 persons.

Skills & requirements:

• Proven experience in leading marketing and communications within fast-growing startup/scaleup companies, the startup ecosystem, and/or the investor community. Well connected and involved in the Swedish startup ecosystem.
• Excellent storytelling, content creation and copywriting skills, with the ability to translate complex topics (deep tech or science-based innovation) into clear and inspiring narratives.
• Strong visual and aesthetic sense – capable of ensuring that everything Sting produces looks and feels professional, premium, and on-brand.
• Experience developing brand and communication strategies, including positioning and key messaging, and managing PR and media
• Experience designing and implementing customer/applicant journeys, including segmentation, lead nurturing, and data-driven personalization. Analytical and confident in interpreting data to guide campaign improvements.  
• Strong project management skills and experience from leading small effective marketing teams, and a large network of skilled freelance resources to tap into.
• Strong knowledge of CRM and marketing automation tools (HubSpot preferred), and other digital tools such as Webflow, Notion, Circle, LinkedIn, Google Workspace, and social media platforms.
• Comfortable using and exploring AI-driven tools to improve creativity, efficiency, and analytics.
• Full professional fluency in both Swedish and English (written and spoken).
• A relevant academic degree (Bachelor’s or higher).

Personal attributes:

• Self-driven and proactive – thrives with freedom and takes full ownership of results.
• Digitally fluent and endlessly curious – loves experimenting with new tools, methods, and creative formats.
• Creative and detail-oriented – maintains exceptionally high standards for both visuals and copy.
• Strategic and hands-on – able to zoom out and lead brand direction while executing day-to-day marketing activities.
• Energetic and resilient – enjoys working at high speed and managing multiple priorities simultaneously, while always respecting deadlines.
• Collaborative communicator – builds trust, alignment, and energy across teams and partners.
• Passionate about startups, innovation and entrepreneurship – understands the founder mindset and the startup journey from early idea to growth stage.
• Curious and analytical – quick to understand complex target groups, from AI innovators to academic researchers.
• Humble and team-oriented – values open dialogue, feedback, and a culture built on kindness and high ambition.

Why You Should Join Sting:

At Sting, you’ll join a purpose-driven organization that fuels innovation and entrepreneurship in Sweden’s most dynamic startup ecosystem. You’ll work side-by-side with visionary founders reshaping the future — and you’ll have the freedom to shape how we tell their stories to the world.

You’ll be part of a high-energy, fast-paced, supportive, and brilliant team of experienced entrepreneurs and business leaders, surrounded by colleagues who are passionate about making a real difference.

If you’re ready to build a world-class brand for one of Europe’s most respected startup hubs — and help accelerate the next generation of impactful companies — we’d love to meet you.

Additional information:

The last day to apply for this position is the 18/1.