Intro
Backed by Monterro, we are entering our most ambitious growth phase to date, with a clear objective to scale recurring revenue 5 x. This requires focus, pace – and a scalable go-to-market engine.
The role
As Head of Marketing & Demand Generation, you will take full ownership of Weissr’s marketing function and build it from the ground up. This is a strategically critical role with a clear commercial mandate: to create predictable, scalable demand among large enterprise customers and translate marketing efforts into qualified pipeline and revenue.
You will define how Weissr is positioned in the market, shape our category narrative, and ensure that our message resonates with senior decision-makers such as CFOs, Heads of Capex, Group Controllers and executive leadership teams. Working closely with Sales, Customer Success and Product, you will play a central role in how Weissr grows. Initially, the role combines strategic responsibility with hands-on execution. Over time, there is a clear opportunity to build and lead a marketing team and for the role to evolve into a broader CMO position as the company scales.
Key responsibilities
In this role, you will:
- Own, build and develop Weissr’s entire marketing function from scratch
- Define and drive Weissr’s positioning, value propositions and category narrative
- Design and execute a demand generation and ABM strategy targeting enterprise accounts in Europe and North America
- Work closely with Sales on account-based initiatives to generate qualified pipeline
- Define ICPs, buying committees and MQL criteria in close collaboration with Sales
- Develop content that builds credibility and decision readiness among senior stakeholders in finance, operations and IT
- Develop and articulate customer case studies and references that demonstrate measurable business impact, ROI and decision confidence
- Build lead nurturing flows and marketing automation for long and complex buying journeys
- Ensure tight alignment and clear processes between Marketing, Sales and Customer Success
- Measure, analyse and continuously optimise marketing efforts based on pipeline and revenue impact
- Lay the foundation for, and over time build, a high-performing marketing team
Your background
We are looking for someone who brings a strong combination of strategic thinking and operational execution.
You likely have:
- Proven experience building and owning B2B SaaS marketing, preferably in complex enterprise environments
- Strong background in demand generation and pipeline-driven marketing towards large organisations
- Experience with ABM, positioning and messaging for long sales cycles and multiple stakeholders
- Ability to articulate clear value propositions, ROI cases and business impact
- A commercial, analytical mindset with a focus on what actually drives revenue
- Experience working closely with Sales and taking shared responsibility for outcomes
- Solid experience with CRM and marketing automation tools, preferably HubSpot
- Familiarity with modern marketing and sales tech such as LinkedIn Ads, Google Ads, Sales Navigator, Apollo, Cognism or similar tools
- A self-driven, hands-on approach and comfort operating in a build-from-scratch environment
- Excellent English skills, written and spoken, Swedish is a clear advantage
Meritorious
- Experience from building or leading a marketing team
- Exposure to capital-intensive industries or working closely with CFOs, finance or controlling functions
- Academic background, although results and practical experience are prioritized
Working at Weissr
You will join a highly ambitious, collaborative and down-to-earth team with its base in Gothenburg and a global footprint. Weissr combines deep domain expertise with modern SaaS and is shaping a new category within Capex Strategy & Management. The role is expected to be based primarily at the Gothenburg office to enable close collaboration and knowledge sharing.
Compensation & benefits
- Competitive fixed salary
- Potential variable component linked to qualified leads and pipeline contribution
- 30 days of vacation and comprehensive benefits including pension, insurance and wellness allowance
- Opportunity to work in a high-growth scale-up with significant personal impact
About Monterro
Monterro is a hands-on growth investor focused on Nordic B2B software companies. By contributing capital, experience, operational expertise and networks, Monterro helps companies scale into market leaders. Monterro is headquartered in Stockholm with offices across the Nordics and a development centre in Hanoi.
Learn more at www.monterro.com
