Scandic Hotels
Performance Marketing Specialist
Scandic Hotels is the largest hotel operator in the Nordics with a network of 230 hotels. We are present in seven countries and the turnover in 2016 was 13 billion SEK.
In 2015, Scandic was introduced on the stock market, and last year we were the fastest growing hotel share in the world. We operate in the mid-market, and have recently added a number of signature hotels to our portfolio – providing a more unique hotel experience. Scandic´s revenue growth during recent years confirms the strong momentum we have in the company. Our pipeline of new hotels, as well as our increased focus on the commercial organization, prove our current focus on growth.
The Marketing organization at Scandic consists of teams on Group as well as local marketing teams in the countries. We work closely together to inspire current customers and attract new customers to our hotels. As part of the Commercial organization on Group, the Ecommerce & Marketing team is responsible to drive our online sales – which today is 2 billion SEK yearly and growing. Our responsibility covers; Content in all channels, Performance Marketing, Marketing Platform Management, Online Analytics and Online Reputation. We have a clear mandate and we aim to work agile and data-driven – where we go for business value, base decisions on data, test new approaches and channels, optimize, test and learn.
As the Performance Marketing Specialist you will be responsible for the technical solutions in all paid channels for our always-on marketing. This means SEM, the META Search partners, as well as other paid media. You will work closely with the Performance Marketing Manager to optimize our marketing spend.You will be the bridge between IT and Marketing when it comes to integrations and new solutions, but also work closely with external companies whom we integrate with. You are eager to stay on top of new technologies and changed market dynamics, and love to innovate and always improving the business value.
We think that you have studied Engineering or Economics, and have 2-3 years of experience within Performance Marketing / Traffic Acquisition roles. But most importantly you love to create business value and find new and better solutions. You are good at explaining complex technical set-ups for management and peers with more creative marketing roles. You are eager to follow trends and changes in the market, and seek opportunities. Moreover, you feel that you can represent Scandic values – Be Caring, Be You, Be a Pro and Be Bold. You are fluent in English and preferably also ok in Swedish.
In this role you will report into the Director of Ecommerce & Marketing who is reporting to the CCO, a position in the Executive Committee. You will be located at our head quarter office in Stockholm.
For more information regarding the position please contact Sara Markstedt, +46(0)3-508 70 56; sara.markstedt@headagent.se or Sarah Bouvin, +46 (0)76 820 46 48 sarah.bouvin@headagent.se.