As Nordic E-commerce Director you will be responsible for improving profitability, increase sales, acquire new customers and drive GANT brand experience in the Nordic web-shops. You are responsible for driving GANT Nordics online sales through own E-commerce, achieve targets and lead Nordic E-commerce teams within Sweden, Denmark and Finland. You will be reporting to CEO, have budget responsibility and be a part of the Nordic Management team. You will work closely with the Global E-commerce Team.
Responsibilities.
- Create a yearly plan for E-com activities in line with overall marketing and business plan and budget, including P&L responsibility
- Manage all aspects of digital marketing ensuring clear ROI targets are set
- Review SEO issues and execute on-site improvements, drive site development where needed
- Responsible for all acquisition channels and associated KPIs from newsletter to SEO and paid media.
- Deliver on the set sales and profitability plan
- Ensure copy, content, descriptions and newsletters are data rich and in keeping with brand
- Report sales and set KPI’s on a weekly basis
- Set email and online CRM strategy to increase engagement and sales
- Use Google Analytics to provide insight and drive recommendations
- Build and ensure a close working relationship with B&M team to ensure maximum availability for in season trading and sale
- Develop, lead and ensure top-class service from customer support team with focus on sales, creating long-lasting relationships and increase sales outreach
- End-responsibility for efficient warehouse operations
- Manage PPC agency or consultancy to maximize ROI
Experience.
- Bachelor’s Degree
- 5+ years experience of managing e-commerce and leading teams
- Excellent organization skills
- Strong communication skills including the ability to work in a team environment; solid written and verbal communicator
- Ability to meet deadlines, prioritize workload, adapt to change and maintain composure under pressure
- Strong systems understanding
- Experience within loyalty management and marketing automation at a fast-paced company
- Experience from companies where sales and commercial is focus and makes the difference
- Knowledge in e-commerce platforms and performance marketing
- Industry knowledge from fashion or consumer products sector
- Fluent in English, both written and spoken
- Strong analytical capabilities with the ability to identify issues, find resolution and implement change
For more information, please contact Cecilia Friis, cecilia.friis@headagent.se or Ellinor Alkvist, ellinor.alkvist@headagent.se