Scania Group

Brand & Marketing Intelligence Manager – Communications

Scania is a world-leading provider of transport solutions. Together with our partners and customers we are driving the shift towards a sustainable transport system. In 2021, we delivered 85,930 trucks, 4,435 buses as well as 11,786 industrial and marine power systems to our customers. Net sales totalled to over SEK 146 billion, of which over 20 percent were services-related. Founded in 1891, Scania now operates in more than 100 countries and employs some 50,000 people. Research and development are mainly concentrated in Sweden. Production takes place in Europe and Latin America with regional product centres in Africa, Asia and Eurasia. Scania is part of TRATON GROUP. For more information visit: www.scania.com.

Scania´s purpose is to drive the shift towards a sustainable transport system, creating a world of mobility that is better for business, society and the environment. To this end, our corporation is undergoing a radical transformation, from being a global traditional heavy vehicle manufacturer to become a leading provider of complete sustainable transport solutions. Communication and digital technologies are one key element, among several, for a successful realization of the ongoing transformation.

Scania’s Communications Department operates globally towards several key stakeholders within internal, corporate and marketing communication. We are now recruiting a goal oriented and passionate colleague to our team at Brand & Marketing Intelligence and Planning.

What you will do

As a Brand & Marketing Intelligence Manager, you will support our communication department to make strategically important decisions through brand intelligence. You will be involved at an early stage in prioritized communication projects, define strategy and goals in order to measure impact and guide towards more efficient and purposeful communication. You will lead the work identifying needs and trend monitoring, selecting suitable methods and the execution of brand and communication research.

The role as Brand & Marketing Intelligence Manager has a strong focus on brand measurement, where the monitoring of Scania´s image is essential. The role therefore requires a deep understanding of brand strategies as well as a method for mapping and following its development, and the ability to seamlessly translate analytical topics and insights into actionable recommendations

To be successful in this role, we believe you are an expert within qualitative and quantitative brand research. This includes mastering solid survey design, as well as advanced analytics

  • Minimum of 5 years of experience from executing and leading quantitative market research projects.
  • Experience in brand measurements and analytics (brand association measures, brand archetypes, key driver analysis).
  • Sourcing brand research studies
  • Analysing and creating thought leadership content
  • Excellent interpersonal skills and the ability to present result and conclusions to management
  • Proven experience in advising key stakeholders on implementing insight and data-driven marketing communication strategies
  • Close dialogue with different stakeholders and business areas to capture needs and key factors in different communication initiatives
  • University degree, Bachelor’s or Master’s degree in a relevant field.
  • Have experience working in international contexts that require communication skills in English (spoken and written)

What we have to offer

You will be part of a team that is the go-to-place when it comes to communication insights. We work with both quantitative studies, dashboard analytics and trend reporting. In addition to personal and professional development opportunities we offer onsite- and remote work and a dynamic and inclusive work culture. Other benefits is occupational pension, personnel car and if you live in Stockholm we offer a direct bus service between Stockholm and Södertälje with Scania Job Express.

Kontakt

Vid ytterligare frågor, kontakta oss:

Frida Hamark
Senior Search Associate
+46 735 29 06 78
Mail
Karin Bergström
Partner Executive Search
+46 703 25 22 30
Mail