GSK Consumer Healthcare

Nordic Brand Manager Parodontax & Oral Care

GSK Consumer Healthcare have a heritage that goes back more than 160 years, producing some of the world’s best-loved healthcare brands including: Sensodyne, Alvedon, Voltaren and Otrivin and Nicotinell. The portfolio of brands are successful in more than 100 countries, reflecting a passion for quality, backed by science. The brands are organised into five global categories: Pain Relief, Respiratory, Oral Health, Nutrition/Gastro Intestinal and Skin Health.

The role of the Nordic Brand Manager is to execute programs and initiatives that will implement the Nordic and the Country vision and strategy for Parodontax & Oral Care.

  •  Champion, live and protect the core brand purpose and values throughout the organisation.
  •  Build a strong interlink between consumer connections, shopper connections, pharmacy connections and retail connections to maximize the growth objectives of the brand.
  •  Responsible for executing marketing strategies and action plans in agreement with Marketing Director /Category Marketing Manager and Country Manager.
  • Ensure effective implementation and initiation of brand-building activities to exceed sales and market share targets.
  • Maximize long term brand value and profitability.
  • Shopper/in-store activation tool-kits: translating brand strategy into communication and activation concepts for shoppers/retailers along the path to purchase.
  • Develop and deliver the brand story to consumers, shoppers, pharmacy and retail.

Core responsibilities.

  • Execute the Brand Planning process at country level in line with Category, Area and Cluster guidelines and include customer/country specific analysis and perspective. Develop and implement the marketing activity plan based on the annual plan. Carry out and follow-up campaigns – develop corrective actions based on data analysis and tracking of country brand KPIs.
  • Responsible for country media briefs and media agency liaison. Support the development of trade campaigns to develop optimal local promotion materials. Makes recommendations re pricing (price corridor), assortment space analysis and strategy.
  • Lead country launch implementation of Area and Cluster NPD (new product development) projects – liaison with local regulatory affairs. Responsible for leading the NPL process at country level (New Product Launch) and identify innovation opportunities (product or packaging) and prepare business case.
  • Responsible for A&P budget. 

Requested experience.

  • University Degree in Economics/Business/Marketing
  • 5+ years brand management experience
  • Background from FMCG business and/or OTC
  • Experience from working in a multinational environment
  • Fluent in Swedish and English

Personal attributes.

  • Strong interpersonal skills & ability to build solid relationships internally and externally
  • Analytical with a commercial mind-set
  • Solution oriented and with ability to work independently
  • Driven and proactive team player  

For more information regarding the position please contact Sofia Norén; +46 (0)73-529 19 95 or Linda Ribbing, +46 (0)72-300 13 04;