Marketing Manager Mall of Scandinavia

Unibail-Rodamco-Westfield is the premier global developer and operator of flagship shopping destinations. With a portfolio valued at €62 Bn as at 31 December 2017, of which 88% in retail, 7% in offices and 6% in convention & exhibition venues, the Group owns and operates 102 shopping centres, of which 56 are flagships in the most dynamic cities in Europe and the United States. Its centres welcome 1.2 billion visits per year. Present in 2 continents and in 13 countries, Unibail-Rodamco-Westfield provides a unique platform for retailers and brand events, and offers an exceptional and constantly renewed experience for customers. With the support of its 3,700 professionals and an unparalleled track-record and know-how, Unibail-Rodamco-Westfield is ideally positioned to generate superior value and develop world-class projects. The Group has the largest development pipeline in the industry, worth €13 Bn. Unibail-Rodamco-Westfield distinguishes itself by its Better Places 2030 agenda, that sets its ambition to create better places that respect the highest environmental standards and contribute to better cities. Unibail-Rodamco-Westfield is listed on Euronext Amsterdam and Euronext Paris (Euronext ticker: URW). A secondary listing has been established in Australia through Chess Depositary Interests. The Group benefits from an A rating from both Standard & Poor’s and Fitch Ratings, and from an A2 rating from Moody’s.For further information visit www.urw.com 

To further strengthen and develop our position as the biggest shopping center in the Nordics, we are now looking for a Marketing Manager for Mall of Scandinavia. The mall opened in November 2015 and quickly became a popular destination. Today Mall of Scandinavia hosts nearly 250 stores and restaurants.

The Marketing Manager is in charge of all marketing activities, from setting the annual marketing action plan to the daily deployment of the plan; promotion of the shopping center to boost footfall and sales, analysis of data and KPI:s, advertising, events, digital activities, CRM strategy and to implement corporate projects.

Key responsibilities. 

  • Define a differentiating marketing action plan; analyse the asset environment, catchment area and customer profile
  • Build and monitor the annual marketing budget
  • One direct report (an Analyst)
  • Digital: strategy, budget, performance, content, mobile, website and social networks updated daily
  • Participate marketing studies of the shopping center; quantitative and qualitative
  • Manage relationship with communication agencies
  • Build the annual media plan
  • Develop qualitative, visible and impacting communication campaigns


  • 1-3 years of experience within marketing
  • Academic degree in Business, preferably with specialization in marketing
  • Significant knowledge and interest in retail
  • Project management experience


  • Strong analytical skills, ability to deeply analyse marketing KPI:s, willingness and ability to synthesize analysis and facilitate decision making, ability to analyse quantitative and qualitative data
  • Good knowledge of the media local market
  • Good digital knowledge; tools, performance, acquisition, engagement, community management and social media
  • Very good spoken and written knowledge of English


  • Result oriented
  • Ability to work in a project team
  • Relationship building personality
  • Good communication skills
  • Flexible and positive with a willingness to improve
  • Really have a passion in your job
  • Customer oriented
  • Strong interest in retail industry