Telenor Sverige AB

Conversion Manager – Telenor Do you want to join our digital transformation journey?

Telenor Group connects its 170 million customers to what matters most. Connecting the world has been Telenor’s domain for more than 160 years and we currently operate across Scandinavia and Asia. We are committed to responsible business conduct and driven by the ambition of empowering societies.

About the position.

Are you passionate about data and optimization? Do you get a thrill from seeing conversion rates spike and A/B tests reach statistical significance? Are you that person with a natural proactive drive; genuinely engaged in optimization of sales, service and customer experiences? If this is you, please keep on reading.

Telenor is rapidly heading towards the digital future and we see data-driven ways of work in combination with customer-centricity and cross-functional collaboration as key enablers to achieve digital growth. We are looking for a highly motivated and experienced conversion optimization manager to join our Digital Channels team, and implement and drive web and app optimization as a means to achieve both customer satisfaction and business impact. You will play an important role in our ambitious digitalization journey where our mission is to turn our digital channels into major sales, service and user engagement channels.

As Conversion Manager you will establish and drive our optimization processes, educate the team on current CRO methodologies, define testing and measurement requirements, prioritize development of features and content from an optimization perspective, launch optimization tests, and report on performance. You will work in close collaboration with colleagues in analytics, UX, content, development, sales, service, marketing and SEO – all working on our common agenda to significantly increase our share of digital sales, service and user engagement.

Help us learn and rapidly adapt to a digital reality. We want to change and be challenged, these are key drivers in achieving our digitization journey.

Core responsibilities.

Plan and execute testing and conversion optimization across multiple channels and customer segments

Collaborate with other digital stakeholders to continually evolve and enhance the digital customer experience (e.g. design, functionality, messaging, etc.) to improve customer acquisition, engagement, conversion, and retention

Provide actionable reports, insights and recommendations to serve as key input for our content, development and testing backlog priorities

Be a key part in building up our conversion optimization processes, tools and competence. Ensure optimization processes are scalable, repeatable, effective and balance requirements for different stakeholders

Develop key performance metrics to quantify results of conversion optimization initiatives

Together with colleagues in UX, Analytics and Customer Insights act as internal customer ambassadors, share insights and learnings related to web psychology, user behaviors etc.

Provide expertise on CRO best practices, opportunities, and relevant innovation. Synthesize CRO trends and learnings to share across the organization

Help develop and maintain the CRO vision and strategy and promote CRO work as a key enabler for driving business performance  

Requested experience.

3-5+ years of extensive hands-on experience across multiple areas of web optimization; including web analytics, A/B testing, user testing, personalization etc.

Strong experience with Google Analytics and Google Optimize, Adobe Target or similar analytics and testing tools required

Strong knowledge of CRO best practices

Proven ability to develop clear and concise CRO analysis and plans, and a track record of delivering concrete business impact 

Data storyteller –experience building and sharing data insights, involving a combination of data, visuals, and narrative

Proven ability to operate effectively in an environment with multiple stakeholders and competing priorities

Academic degree or equivalent  

Personal attributes.

You have strong analytical skills, and love being able to extract meaning and insights from data

Strong interest in web psychology and user behaviors

You are driven by challenges and always aiming for improvement.

Ability to effectively communicate information about conversion optimization across the business

You are a team player with good social skills.

You are curious and keep up with the latest trends and insights in the CRO and digital area, seeking opportunities for improvement

You act on own initiatives, make things happen and accept responsibility for the results.

We are working together with Head Agent for this recruitment. Please contact Malin Dentler malin.dentler@headagent.se or Hanna Rondahl hanna.rondahl@headagent.se for more information.