Digital Marketing Manager

Unibail-Rodamco-Westfield is the premier global developer and operator of flagship shopping destinations. With a portfolio valued at €62 Bn as at 31 December 2017, of which 88% in retail, 7% in offices and 6% in convention & exhibition venues, the Group owns and operates 102 shopping centres, of which 56 are flagships in the most dynamic cities in Europe and the United States. Its centres welcome 1.2 billion visits per year. Present in 2 continents and in 13 countries, Unibail-Rodamco-Westfield provides a unique platform for retailers and brand events, and offers an exceptional and constantly renewed experience for customers. With the support of its 3,700 professionals and an unparalleled track-record and know-how, Unibail-Rodamco-Westfield is ideally positioned to generate superior value and develop world-class projects. The Group has the largest development pipeline in the industry, worth €13 Bn. Unibail-Rodamco-Westfield distinguishes itself by its Better Places 2030 agenda, that sets its ambition to create better places that respect the highest environmental standards and contribute to better cities. Unibail-Rodamco-Westfield is listed on Euronext Amsterdam and Euronext Paris (Euronext ticker: URW). A secondary listing has been established in Australia through Chess Depositary Interests. The Group benefits from an A rating from both Standard & Poor’s and Fitch Ratings, and from an A2 rating from Moody’s.For further information visit www.urw.com 

Role Description.

Digital Marketing Manager develops and implements the digital strategy and analytical tools for the Nordic assets, consistent with the Group strategy, each shopping center’s brand platform and positions. You will work close to the Marketing Managers for each shopping center: Mall of Scandinavia, Täby Centurm, Nacka Forum, Solna Centrum, Fisketorvet (Denmark) and Jumbo (Finland)Develop digital actions and sets clear, ambitious and measurable targets that are in line with the shopping centers’ marketing action plans and Unibail-Rodamco’s business strategy.

Key responsibilities.

·      Adapts and implements the Group digital and CRM strategy, incl. websites, social media, mobile devices, loyalty programs and gift card solutions

·      Ensures that digital channels are the main media of the regional portfolio’s marketing activities

·      Is in the forefront of new development and trends by attendance at seminars and active searching of new trendswithin the area


  • 3-5 years work experience in marketing
  • Relevant University degree, e.g. business administration/computer science 
  • Basic HTML and Photoshop skills 
  • Advanced Excel, Google Analytics or similar platforms
  • GDPR
  • Project management experience
  • Very good spoken and written knowledge of English


  • Result oriented
  • Ability to work in a project team
  • Relationship building personality
  • Good communication skills
  • Flexible and positive with a willingness to improve
  • Really have a passion in your job
  • Customer oriented
  • Strong interest in retail industry