Global Director of Demand Generation & Marketing Operations

Sinch brings businesses and people closer with tools enabling personal engagement. Our cloud communications platform reaches every mobile phone on the planet, in seconds or less, through mobile messaging, voice and video.Sinch has been profitable from the start and has continuously grown its business both organically and through 9 acquisitions. With a revenue of over 4bn SEK (R12M), global presence and highly profitable, we are one of Sweden’s largest SaaS/Cloud companies. We are publicly listed on Nasdaq Stockholm.Our expert teams are built from some of the most experienced in the industry. We employ people from all over the world, from all walks of life and from all backgrounds. We work together, feeding on our diversity to make us stronger, and we encourage each other to be the best we can be. Innovation drives us, and we challenge ourselves every day.

We are now looking for a Director of Demand Generation & Marketing Operations. We offer a challenging and dynamic role in a growth company with the opportrunity to build and lead a global demand generation team, evolve Sinch’s marketing operations and play a crucial role in the creation of a new marketing organization. This role reports directly to the CMO.

What you’ll do

  • Creation and execution of Sinch’s demand generation strategy and customer acquisition framework and KPIs in alignment with business goals, working toward a scalable attribution model.
  • Own and develop Sinch’s marketing technology stack 
  • Hire, train and lead a team of demand generation and marketing ops specialists across performance marketing, SEO, marketing automation, conversion optimization and website design
  • Collaborate with sales (Enterprise / Inside) and product leaders and teams to deliver specific programs, SLAs and lead funnels 
  • Collaborate with your peers in Content & Product Marketing, Growth and Brand and Communications to ensure the overall marketing objectives are met

Who you are

  • Experienced leader in global demand generation and marketing operations – 7+ years
  • Hands on experience of Account Based Marketing, SMB lead generation and online self service SaaS
  • Hands on experience and knowledge of driving results through a comprehensive mix of marketing automation, performance marketing, SEO, website conversion optimization etc
  • Experience of driving growth at a high growth global SaaS or software organization
  • Experience of achieving results through leading marketing automation (Pardot Har, Lead RX Har, Marketo, Hubspot etc), CRM (Salesforce), Analytics & Atribution (Google Analytics, HotJar, Bizible etc) and other marketing technology tools,
  • Experienced at collaborating across functional and regional business units to achieve results
  • A team player who can work both strategically and tactically, who is full of energy and eager for a new and exciting challenge

This is a new role where you will be a central leader in creating a new marketing organization to support the next phase of Sinch’s growth globally. We look forward to hearing your ideas of how this can be done.