Marketing Automation Specialist

Dplay is owned by Discovery Inc (Nasdaq: DISCA, DISCB, DISCK) which is the world leader in real life entertainment and reaches over 3 billion viewers in over 220 countries and territories, in 50 different languages. Discovery Nordics includes TV channels such as Kanal 5 Sverige, Kanal 5 Danmark, TVNorge, MAX, FEM, Kanal 9, Kanal 11, Discovery Channel, Eurosport 1, Eurosport 2, TLC, Animal Planet, Discovery Science, Investigation Discovery, Discovery World, Discovery HD Showcase, Animal Planet HD and many more. In Sweden, Discovery Networks Sweden has a weekly linear reach of just over 4.2 million viewers, and Dplay is with 1.7 million started streams per week one of Sweden's fastest growing online platforms. Discovery Networks Sweden has, among many other things, the exclusive rights for the 2018-2024 Olympics and the Allsvenskan 2020-2025.

Dplay, which is part of Discovery Network, is evolving fast and we are now looking for an experienced MA-specialist that will help us create value to our customers and join us on our exciting journey. The role is located in Stockholm and you will report to CRM Manager. As our Marketing Automation Specialist, you will work hands on in our CRM/MA tool creating best practice customer journeys. You will work closely with our local marketing teams to create best practice workflows improving Customer Experience, i.e. retention and winback flows. Follow-up on all our CRM interactions to identify improvements and create the best customer journey possible with help from AI.


  • Higher educational degree
  • Great experience in creating email campaigns, push notifications workflows
  • Experience on creating customer journeys
  • Experience from Adobe Campaign or similar tools (Salesforce, Oracle Eloqua)
  • 2-3 years’ experience working with CRM/Marketing Automation
  • Good technical knowledge base and passionate about it
  • SQL, HTML, CSS. Merit with experience of JSON.
  • Fluent in English, both in writing and speaking. Merit with knowledge in Swedish or other Scandinavian languages


  • Passionate about large amounts of data and customer segmentation
  • Initiate own decisions and contribute with ideas
  • Analytical and systematic
  • Able to navigate in a larger organization
  • Doer and not afraid to roll up your sleeves and get down amongst the weeds
  • Driven by the opportunity to build and develop