Eckes-Granini

Nordic Digital Manager

The best of fruit for a healthy and enjoyable life – that's what the Eckes-Granini Group stands for. With strong brands, dedicated employees and sustainable profitability, the family-owned enterprise offers superior quality in the juice, fruit-beverage and smoothie segments with strong national and regional brands as Brämhult, God Morgon, Rynkeby, Marli, Pago, Sagolika, Jo and Granini. Eckes Granini brands are consumed in over 80 countries and are the largest manufacturer of juice and cordials in the Nordic region.

Eckes Granini is now looking for a talent that wants to join them in step changing digital marketing in the Nordic Region. The right candidate will be a key player in making Eckes Granini become a forefront player in digital marketing and e-commerce.

The position will be placed in Stockholm and report to the Swedish Marketing Director. Travel, mainly within the Nordics, will be required in the role.

Overall Responsibility and Scope

  • Leverage high strategic advice within Digital, raise the bar, develop strategic guidelines and recommendations to local markets.
  • Own the connection to our consumers, understanding what engage and enriches them, in the digital Landscape.
  • Strongly support on paid & earned digital Marketing. Leading the overall digital media buying process including recommendation of agency and sophisticated ROI/Tracking.
  • Support Local BM’s on strategy, guidelines, content and rules for SOME & Activation.
  • Leverage strong capabilities within Ecommerce to leverage brand conversion and best in class execution.
  • Share best practice and inspire towards other brands in Nordics.
  • Develop a nordic country & brand KPI dash board

Job Description in detail

  • Define the right agencies and digital network for the Nordic markets.
  • Define consumer journey and the brand consumer target behaviour in Digital world.
  • Define the overarching brand digital media strategy. From engagement to conversion.
  • Interact and coordinate with all Nordic markets and senior management to ensure the synergies but also local adaptions and learnings.
  • Act as the expert on digital media trends in the Nordics and share Digital Learnings within Nordic Community.
  • Support Local BM with digital media buying and execution including strategy, guidelines, agency brief, KPI, follow up, performance reporting and benchmark tracking.
  • In collaboration with BM’s develop PR/influencer/KOL approach and strategy.
  • Support Local BM with strategy, guidelines and content for SoMe and Activation with strong focus on building purpose driven brands and create engagement and conversion.
  • Support BM’s on optimization of Campaigns – audience, buying and content performance based on media guidelines developed with agency and local brand teams
  • Responsible for tracking, measuring, reporting and analysing digital initiatives.
  • Support BM and KAM to leverage strong performance with E-retailers.
  • Digital business entrepreneurship on building agile ecosystems locally and Nordic

Experience

  • 7+ years working experience with digital marketing including paid and earned
  • Proven experience of handling SoMe content plan and influencer/PR collaborations
  • Proven experience of Ecommerce
  • Proven experience of working in Nordic region
  • Degree in Business/Marketing or similar
  • Experience from a consumer centric company
  • Experience working within food or convenience stores is a plus
  • Fluent in English and Swedish, and if you are fluent in any Nordic language that is a plus

Who are You

  • Passion for Juice
  • Business oriented and Goal focused
  • Enjoy working in high speed
  • Creative, proactive and an entrepreneur
  • Solution & result oriented
  • Takes Initiative and fearless of challenging status quo
  • High Social competence and ability to create networks both internally and externally.
  • You are analytical and structured in Your way of working, at the same time as you enjoy different tasks, where the ability to both see the detail and create the overview is a natural element.
  • You are a natural leader and strong when it comes to presenting your message succinctly and concisely.
  • You are a team player who thrives in an innovative and forward-looking organization.

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