Metaforce AB
Head of Growth & Marketing
Metaforce is the leading Customer Communication Management (CCM) platform in Sweden. Close to forty percent of all insurance companies in Sweden, and quite a few other big and small organizations trust on our technology and expertise for their daily mission critical customer communication.
The digital transformation is changing everything – including the CCM-business. Soon paper and envelopes will vanish and so will the need to transport them by planes, trains, and trucks. The positive impact on the planet will be great. But the impact on our customers’ ability to maintain a meaningful, personalized dialog with their customers will be even greater. By reducing the friction in the customer dialog our customers improve CX and saves vast amounts of time and money.
Building on our experience of personalized communication and advanced CCM-technology, we are developing the next generation of CCM-software software and services. This new, easy to use CCM-platform utilizes advanced, high security SaaS technology that will enable our customers to migrate from expensive, one-directional, paper-based communication to; virtually free, zero-emission, lightning speed, smooth interactive, data-driven customer communication.
Being able to provide communications that are personalized, on-brand and compliant in all channels is a major competitive advantage for all organizations with many individual customers – particularly in the financial industry. So, the market for our new platform – CenterPoint is huge.
There are several USP’s with the CenterPoint CCM-platform, the most important being that it lets our customer build and run automated customer dialog processes in an easy and uniform way. CenterPoint handles the whole dialog life cycle; from automatically formatting on-line interactive smart-forms and responsive documents; to notification, e-signatures and resilient archiving. We are leveraging a PLG-strategy to make CenterPoint easy to use in order to reach the international market.
Metaforce board of directors has an ownership directive that outlines a path for an IPO on a suitable stock-exchange before the end of 2024. In order to reach this goal, we must grow rapidly. Your mission will be to lead this growth working closely with the rest of our highly dedicated team. Reaching your goals will mean that you will become eligible to participate in our bonus and option-program.
As Head of Marketing and Growth you really know all the page in the SaaS-playbook. You and your team are responsible for all aspects of growing Metaforce. From building brand awareness to customer acquisition using digital channels; to on-site conversion optimization, through to retention and loyalty building activities using Marketing Automation.
You are an experienced growth hacker with an international background who truly loves the strategical and creative challenges of scaling a SaaS company.