Scania´s purpose is to drive the shift towards a sustainable transport system, creating a world of mobility that is better for business, society and the environment. To this end, our corporation is undergoing a radical transformation, from being a global traditional heavy vehicle manufacturer to become a leading provider of complete sustainable transport solutions. Communication and digital technologies are one key element, among several, for a successful realization of the ongoing transformation.
Scania’s Communications Department operates globally towards several key stakeholders within internal, corporate and marketing communication. We are now recruiting a goal oriented and passionate colleague to our team at Brand & Marketing Intelligence and Planning.
As a Brand & Marketing Intelligence Manager, you will support our communication department to make strategically important decisions through brand intelligence. You will be involved at an early stage in prioritized communication projects, define strategy and goals in order to measure impact and guide towards more efficient and purposeful communication. You will lead the work identifying needs and trend monitoring, selecting suitable methods and the execution of brand and communication research.
The role as Brand & Marketing Intelligence Manager has a strong focus on brand measurement, where the monitoring of Scania´s image is essential. The role therefore requires a deep understanding of brand strategies as well as a method for mapping and following its development, and the ability to seamlessly translate analytical topics and insights into actionable recommendations
To be successful in this role, we believe you are an expert within qualitative and quantitative brand research. This includes mastering solid survey design, as well as advanced analytics
You will be part of a team that is the go-to-place when it comes to communication insights. We work with both quantitative studies, dashboard analytics and trend reporting. In addition to personal and professional development opportunities we offer onsite- and remote work and a dynamic and inclusive work culture. Other benefits is occupational pension, personnel car and if you live in Stockholm we offer a direct bus service between Stockholm and Södertälje with Scania Job Express.