Senior Brand Strategist

Med 4 miljoner privatkunder och 300.000 företagskunder finns det hissnande möjligheter på Swedbank att göra skillnad och bygga vidare på vår 200 åriga historia. Tillsammans med sparbankerna möter vi kundernas behov i både digitala och fysiska kanaler, och allt där emellan. På Swedbank finns tryggheten och möjligheten att prova nya saker i en stabil miljö med utvecklingsmöjligheter och bra personalförmåner. Vi erbjuder dig en stimulerande arbetsplats som ger värdefull erfarenhet från varierande projekt inom fintech.

Would you like to be part of our Brand Management team, driving brand projects to support business development and strengthen trust and liking in our brand? Do you have deep understanding of brand strategy, strong analytical capabilities and project management skills with the ability of inspiring and getting all onboard in a collaborative work environment? If so, this is the job for you!

About the job.

You will be part of our Group Brand, which is part of the Group Brand, Marketing & Sustainability. The primary tasks are to strengthen our brand and to develop methods contributing to support our brand. This role balances creative, analytical and strategic thinking. You will work closely with both our business units to ensure the link between brand and business, and our insight specialists to keep the customer in focus. The overall purpose is to understand customer behaviour and to use the information to develop strategies that build trust, drive customer growth, improve our brand’s positioning and ultimately generate revenue.

Group Brand is responsible for brand strategy, brand management and brand identity and you will be part of our brand strategy team. Your focus will be to lead strategic initiatives and drive own projects to create a consistent, attractive, and differentiating brand experience to create trust and liking in our brand.

The work requires holistic and strategic experience and capability, but there are also operational tasks that you will perform as our team is responsible for creating frameworks, guidelines, management of legal protection and brand intelligence measurements. You will also manage and support brand related research to assess market opportunities, customer behaviour and insights related to our brand.

Our challenge is to create engagement and understanding in how to build a unified and strong brand experience in all our markets defined by different local prerequisites in a landscape shaped by digitalization and increased competition from new market players.

Your opportunities.

You will be part of a truly collaboration driven organisation, co-driving the transformation journey of one of the most substantial brands in Sweden and the Baltics. You will be sharpening your abilities to create brand-driven change within a highly professional and able organisation. You will be a trusted advisor of top-level stakeholders. Finally, your work will in the end be part of changing the future for the many people and companies in our home markets.

What you need to succeed.

  • Excellent skills within brand strategy and change management
  • A true business-oriented mind-set
  • A data-driven way of working
  • Capacity to analyse, provide structure, and see the big picture
  • Anchoring and implementation skills
  • Strong project leadership skills that create informal followership internally
  • Effortlessly communication skills in English, written and verbal form

Key experiences.

  • You have experience in successfully transforming complex business strategies to something that is easy to understand, actionable and possible to follow-up
  • Experience of working with the transformation of large organisations
  • Experience of working together cross disciplines within an organisation
  • Experience from working as a consultant in an agency is an advantage, specifically in the field of brand strategy, service design and/or management consultancy
  • You most likely have eminent academic records and probably hold a master degree or equivalent in a relevant field

Key personal abilities.

  • You have a truly collaborative mindset; you are attracted to a we-oriented culture and our values – open, simple, caring – are natural to you as a prestige-less team player
  • You are self-going and keep excellent qualities in your deliveries
  • You build strong relationships and collaborations
  • You are curious to constantly learn and develop with a positive way of thinking
  • You enjoy being on stage presenting strategies and frameworks to inspire and guide