Peak Performance

Creative Director Marketing

Peak Performance was born in 1986 in the Swedish mountains out of a love for skiing in remote, untouched terrain and the passion for adventure and nature runs deep. The products all have the same purpose – enable the freedom to be adventurous, and live everyday life to the fullest, 365 days a year.

Are you ready to play a key role in creating and leading the overarching creative marketing direction for Peak Performance with the goal to increase brand awareness, cultivate deep connections with our consumers globally, and support our business growth in harmony with our long-term strategy? We are now looking for a strategic and experienced Creative Director Marketing to join us on our exciting growth journey.

In this role, you will be the driving force behind the development of our brand identity, and you will be responsible for creating powerful and inspirational stories, campaigns, and initiatives across all communication touchpoints. You will lead our internal creative teams, the Art Department and Production & Studio, while fostering effective collaboration with various marketing functions to ensure a unified brand presence across all touchpoints.

Your mission

  • With a strong vision, passion and clarity define and communicate the overarching creative direction for Peak Performance marketing together with our VP marketing.
  • Continuously fuel the marketing team with insights on consumers and trends influencing our brand.
  • Lead the development of the brand identity for Peak Performance and share with internal and external stakeholders (owners, agencies etc.).
  • Steer the development of the long-term creative concept planning in our GTM process together with the Creative director and design team.
  • Advice on how to best launch collaboration and partnership initiatives to drive brand heat among our target audience.
  • Ensure delivery of the creative campaign planning and creation based on our Brand calendar and seasonal brief.
  • Develop and enhance the Production & Studio delivery to ensure that assets for campaigns and e-commerce are delivered in time and to the best standards.
  • Build, lead and develop the Art Department and Production & Studio teams with empathy and passion.
  • Review Wow in creative development and advice on best set up and process to ensure creative delivery for all channels.
  • Contribute to creating a positive and collaborative team spirit across the marketing department and other functions.

The position is based at Peak Performance HQ in Stockholm where you will be part of our Marketing team and report to VP Marketing.

 As a person we believe that you are an experienced, innovative, and engaging leader with the ability to bring ideas to life. With a creative mindset, you contribute to our global growth journey and brand strategy. You have a deep understanding of global consumer needs, brand strategy, and sales channels, with a specific focus on DTC. As a collaborative team player, you’ve consistently proven your ability to work cross functionally to achieve goals and objectives. In addition to this, you are a confident communicator and have excellent presentation skills.

Your background

  • + 10 years of experience from Creative director roles with leadership responsibility in global and DTC led brands.
  • Extensive experience and track record from working with/in brands on a global expansion journey.
  • Proven track record in creating best in class 360 campaigns and concepts.
  • Strong understanding of all consumer channels and touchpoints.
  • Proven track record in leadership and change management.
  • Operational background in Art direction or copywriting from agency or brand side in sports, outdoor or fashion industry.
  • Bachelor of Arts or similar.

What we offer

We are offering you an inspiring work environment where our values Passion, Togetherhood, Winning Spirit, and Responsibility are at the core of everything we do, and which promotes creativity, innovation, and teamwork. You get the opportunity to work with a great team that shares you passion for sports and outdoor life. We are an international company that is on a growth journey that means there are great development opportunities. We´re small enough for you to play a key role regardless of your position, but big enough to have a global presence. At Peak Performance, you get the best of both worlds.

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