Hultafors Group

Export Sales Manager

Hultafors Group has contributed to creating a better everyday life for professional users for over 130 years. We develop innovative workwear, longlasting tools, and protective equipment to provide professional users with the best in functionality, safety, protection, and efficiency. At Hultafors Group, approximately 1,800 employees strive to create dependable quality products and services. We do this by testing new ideas, respecting each other and above all, by listening to and involving professionals throughout the entire product development process. Our team consists of proud and experienced specialists working alongside new talents. Hultafors Group consists of 17 brands with retailers in approximately 70 countries globally and is present in both Europe and North America.

We are looking for a driven Export Sales Manager, who will become a member of our Hardware Europe & Export Commercial Team, to ensure profitable growth across key markets by managing and expanding a portfolio of master distributors and partners. The immediate and long-term goals include business revenue, profit, and market share goals as they relate to the Group’s overall strategy. The ideal candidate will achieve this by acting as a trusted business advisor, reinforcing long-term business relationships, and cultivating new ones thus maximising sales opportunities on pre-defined markets where Hultafors Group does not have own sales offices, predominantly Europe, Asia & Middle East. Location can be discussed, but preferably close to our offices in Hultafors (close to Gothenburg) or Mörby, Stockholm. Extensive international travel is required.


  • Achieve defined objectives regarding increased sales growth, profit, cash flow and customer satisfaction.
  • Responsible for P&L within the Sales Region including sales -, marketing – and cost budget and margin requirements.
  • Responsible for implementing approved pricing strategies in the markets.
  • Set road map for and activate new markets / distributors in alignment with your management.

Previous Experience

  • +5 years of relevant experience in Export Manager roles.
  • Bachelor’s degree or higher in a business related or technical discipline.
  • Experience from working with premium products in companies of similar size and complexity.
  • Familiar with long sales cycles and your experience is from the construction or service and management industry.
  • A good general computer knowledge and excellent skills in Excel and PowerPoint is expected.
  • Fluent in English (both spoken and written) as well as in another language.
  • Strong (international) sales track record in retail and end-user sales (B2B and B2C) as well as a documented experience from generating new B2B customers.
  • Experience of developing markets and new business segments is a plus as well as the ability to work well in a fast-paced and international environment.

Is this you?

To be successful in this role, we expect you to have strong interpersonal skills with ability to develop/leverage internal/external relationships. You have proven skills in leadership & negotiating (contracts) as well as strong operational capability – leading by example meaning willingness and ability to work high and low, operationally, and strategically. You are proactive and sales driven and have strong business acumen, with a strategic ability and the drive to achieve tough objectives. You have a strong customer focus and are a confident presenter.